Importance Of Prototyping In Product Design Companies in India

Importance Of Prototyping In Product Design Companies in India

In the product designing industry, prototyping is a significant step for any new product development. In simple terms, prototyping is a rough draft of the final solution that needs to be created. It is the physical representation of an idea or a concept. Not only does prototyping greatly reduce time, but also aids in defining and identifying the main direction of the design.

Be it product design, or industrial design,  prototyping has always been the foundation of design. It is an evolving process that helps incorporate new technologies and tools that aid digital thinking methodology. At leading product design companies in India like the Future Factory, prototyping is a functional product built of multiple mediums that serve as either an educational tool or an informational tool, depending on the function of the idea and, most importantly, the viability of your product.

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Why are prototypes important?

One of the most potent effects of prototyping is that when it is done correctly, it can evoke empathy for the customer. For any user backwards design thinking, designers need to consider whether the idea can be translated into a working product. In such instances, prototyping allows for streamlining the design process to provide an enhanced user interface design. Here are some of the reasons why prototyping is important for all product design companies in India:

  1. Simulation of the real product: A prototype’s most significant benefit is that it replicates the actual and future product. It helps evaluate the validity of the design before it goes into production and discover design flaws if any.

Additionally, making a prototype available to a sample of consumers, helps learn in advance how the product interacts with customers and how they can elevate the product design research to meet their expectations.

  1. Risk reduction: Prototypes have a direct impact on the project’s most crucial elements, including resources, time, and money. Most of the latent shortcomings are revealed and functional gaps are found.  As a result, the number of resources and development time required can be understood and estimated in advance.
  2. Technical feasibility: At Future Factory, creating prototypes helps designers evaluate the technical feasibility of the new product design. It is feasible to organize a concept through prototyping and determine which elements of the idea are challenging or impossible to implement. Thus, creating a prototype might reveal unforeseen physical, technological, or monetary limitations.

Product Design

  1. Presentation of clear ideas: All product design companies in India focus on design thinking and innovation. Creating prototypes only makes the entire design process more seamless and also helps with the ability to demonstrate the product design company’s future offer to potential clients in a tangible form. By doing this, you have a significant advantage before your offer is officially launched.

With this iterative thinking, you have not only gathered feedback from your prospective clients but also made the industrial design research process easier.  Additionally, having a prototype could help you better plan your marketing-communication efforts and launch your pre-sales.


Be it for the customers, or the best design agency in India like the Future Factory, rapid prototyping is equally useful for both. When developing a new product or evaluating the prospect of product development on an existing product, taking the time to create many prototypes is always a safe approach to test out all the factors that must be taken into consideration.



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